Really. What’s the difference between wearing glasses/contacts and not wearing them?
For Sankara Eye Hospital’s Lasik Surgery (vision correction), we as moral and sensitive advertisers, decided to get to the very bottom of it. First level research threw up various benefits, most important of which were the cosmetic benefits – you just look a whole lot better and in case of contacts, it makes your life a whole lot easier. Now, this put us moral and sensitive advertisers in a dilemma. How do we tell the good people of the world that they need to stop looking ugly?!? How do we tell them Lasik Surgery will give you a better chance with the opposite sex?!? How can we be so superficial?!?
For days, we thought long and hard, until we realized the ads were due tomorrow. Better sense prevailed, and after mutually agreeing that we will always be moral and sensitive advertisers, we came up with these ads.
