Grooming Products for men. How did it ever come to this?
Before expressing disbelief on the very existence of such an industry, it’s important to note the existence of the demand for such an industry. The average male today spends a long time in front of the mirror, is very conscious about his looks and his hygiene and goes to great lengths to take care of himself.
Although in most probability, if left to himself throughout evolution, men would’ve preferred the cave man look to remain in style. As responsibilities evolved from hunting and making fire, to picking up women and listening to them, so did grooming. Unfortunately, man had never whole-heartedly given into the grooming business, usually just picking up the first shampoo, conditioner, moisturizer, shaving cream, etc., they saw on the shelf, just to fulfill the basic grooming requirements now expected of him. And therein layeth the problem. 99% of products were made for women, and not really suitable for men. He had no clue about this. There’s so many different types of skin, hair and body parts that no one product can serve all types. He had no clue about this. Also, a lot of products for men went beyond just grooming. He had no clue about this.
Enter exclusive grooming stores for men carrying exclusive grooming products made for men. Men and boyS is one such initiative.
These panels placed in UB City, Bangalore, tried educating men about the need for exclusive grooming products, while at the same time made the whole thing look a bit manly.
