A permanent billboard in front of  Sankara Eye Hospital, saw the importance of sight propagated through current events. Interestingly, most of them had to be taken down after a few “I can’t understand it, but looks like a good reason to pick a fight” types expressed their great concerns.

So now, we’ve been directed to stay away from politics and religion. Watch this space for more in the series.

Click here to see this campaign on www.adsoftheworld.com