How do you tell your target audience about the benefits of Lasik Surgery (no more glasses or contact lenses) and also, at the same time tell them about the benefits of doing a Lasik Surgery at Sankara Eye Hospital (better technology, better results) ?
This poster placed across hospitals, was first thought of as an ambient campaign – to place dustbins labeled “Glassed & Contact Lenses” next to real dustbins near offices.
