Think about it.  We spend more time on our office chair, than we probably spend with our loved ones. Even more than the time we spend on our bed. An average recession-bled, twenty-installments-per-month-having soul spends not less than 10 hours in office. Anything close to that time in bed would surely raise questions in society.

And how many of us adjust our chair to make sure we’re aerodynamically ergonomically whatever, seated? Adjusting the height all the way to top and then dropping down suddenly during meetings doesn’t count.

Chairs are now evolving into complex creatures with thousands of controls to make sure your day at office is better. What’s better than your usual monotonous day spent answering emails and talking to hard-headed co-workers? Your usual monotonous day spent answering emails and talking to hard-headed co-workers while sitting on a really nice chair.

It makes sense, these controls. The “ergo-knob” on our clients’ chair adjusts the chair  to match the curve of your back, supposedly eliminating all future back pains. Every human body is different, so every chair has to be different.

What makes people choose a certain pub over the others?

Restaurants you could say you chose, because of the food. But pubs? Beer tastes the same everywhere.

In Bangalore, pub loyalty reasons, seem to vary from person to person. Most of them are music and proximity based, but you probably  know a few friends who like a certain pub because there is a bigger cloud of smoke hanging above their heads. Or because, they keep playing the same songs over and over again. Then there are pubs where it’s so loud, you spend 3 hours with your friends, saying absolutely nothing to each other.

“ARE YOU FEELING HOT?”

“NO. I DON’T THINK YOU’RE HOT! CAN WE LEAVE?”

Legends of Rock, in cohorts with the recession angels, decided to extend their happy hours. The billboard we created, didn’t look very happy. But we thought rock fans were not supposed to be happy?

How do you tell your target audience about the benefits of Lasik Surgery (no more glasses or contact lenses) and also, at the same time tell them about the benefits of doing a Lasik Surgery at Sankara Eye Hospital (better technology, better results) ?

This poster placed across hospitals, was first thought of as an ambient campaign – to place dustbins labeled “Glassed & Contact Lenses” next to real dustbins near offices.